China’s cyberspace regulator has unveiled draft regulations aimed at overseeing the development and use of digital humans online. The proposed rules require clear labeling of all virtual human content and seek to ban services that could mislead children or contribute to addictive behavior.

According to the Cyberspace Administration of China, all digital human content must carry prominent identification, while virtual entities will be prohibited from offering “intimate relationship” experiences to users under the age of 18. The draft has been opened for public consultation until May 6.

The regulations also emphasize privacy protection, banning the creation of digital humans using another person’s personal data without consent. Additionally, the use of virtual humans to bypass identity verification systems would be strictly prohibited. These measures reflect Beijing’s broader efforts to maintain control as artificial intelligence technologies rapidly evolve.

Under the draft rules, digital humans will not be allowed to produce or spread content that threatens national security, promotes separatism, incites subversion, or undermines national unity.

Service providers are also urged to monitor and limit harmful content, including material that is sexually suggestive, violent, or discriminatory. They are further encouraged to intervene and offer professional support when users display signs of self-harm or suicidal tendencies.

The move aligns with China’s broader strategy to expand the use of artificial intelligence across its economy, as outlined in its recent five-year policy plan. At the same time, authorities are tightening oversight of the fast-growing sector to ensure it remains safe and aligned with the country’s core values.

Officials say the proposed rules are designed to address regulatory gaps in the digital human industry, setting clear boundaries to support its healthy and sustainable development. They also described the governance of digital humans as a critical issue tied to cybersecurity, public interest, and the long-term growth of the digital economy.