By Md. Kamal Uddin
Bangladesh’s media sector stands at a critical crossroads. On one hand, there is the rapid advancement of technology; on the other, the inertia of outdated structures. Amid this dual reality, the government has ঘোষণাed a transition toward a fully integrated digital ecosystem for the media industry. This vision became clearer in the closing session of the four-day Deputy Commissioners’ (DC) Conference, where Information and Broadcasting Minister Zaher Uddin Swapan outlined the roadmap for change.
Speaking at the conference held at the Osmani Memorial Auditorium in the capital, the minister candidly acknowledged that the country’s media sector remains stuck in analog thinking and management practices. Meanwhile, the world is moving ahead with artificial intelligence, data journalism, and real-time information flow. Without bridging this gap, both the credibility and effectiveness of the media will come under serious question.
The minister highlighted a key issue—problems existed but were never properly identified. As a result, the media sector has been operating under the same outdated framework for years. This rigid structure has not only hindered development but also weakened the sector’s ability to adapt to new realities.
The government is now shifting from that অবস্থান, working toward formulating transformation-oriented policies based on practical analysis. The goal is to establish the media not just as a channel for information dissemination, but as a responsible, technology-driven, and people-centric institution.
Digital platforms are no longer optional—they are now the mainstream. Social media, online portals, and video streaming have fundamentally transformed how information flows. To remain relevant, the media must build a modern ecosystem that integrates content, technology, policy, and human resources.
In this context, the minister urged Deputy Commissioners to remain prepared. While policies are formulated centrally, their implementation occurs at the grassroots level. Without effective coordination between administration and media, this transformation will not be possible.
One of the biggest risks in the digital age is the spread of false and misleading information. The minister emphasized the need for stronger coordination with the media to ensure responsible and controlled information flow.
Today, anyone can launch an online platform and disseminate information. While this increases democratic participation, it also significantly raises the risk of propaganda and confusion. Therefore, fact-checking, information verification, and ethical journalism are more important than ever.
The minister acknowledged a clear gap between government information preparedness and media demands. This admission is significant, as recognizing the problem is the first step toward solving it. He expressed optimism that these limitations can be overcome to build a modern, fast-paced information management system.
Longstanding concerns about journalists’ salaries, job security, and professional safety were also addressed. The minister stated that discussions with media owners have already begun, and the government is moving toward a realistic solution.
Journalism in Bangladesh often remains an uncertain profession—irregular salaries, lack of contracts, and security risks are common. Establishing a policy framework to ensure professional dignity is therefore essential.
A large number of online and offline media outlets have emerged, many without proper policies or accountability. These are often referred to as “floating institutions.” However, regulating this sector is highly sensitive, as it directly relates to freedom of expression.
The minister indicated that instead of strict control, a balanced solution will be sought through stakeholder discussions.
Information and Broadcasting Secretary Mahbuba Farzana announced an important initiative: appointing a “focal person” in each district to strengthen coordination between journalists and the administration.
If implemented, this step is expected to reduce long-standing bureaucratic complexities in accessing information. Including journalists in district coordination meetings will also make information flow more transparent and efficient.
Information Adviser Dr. Jahedur Rahman stated that work is underway to formulate a clear policy and code of conduct for journalism. This is a crucial step not only for journalists but for improving the overall standards of the media sector.
In the digital age, the definition of journalism has changed. Questions such as who qualifies as a journalist, how journalism should be practiced, and where ethical boundaries lie need clear answers. The new policy aims to provide that guidance.
The government also aims to move away from a culture of information secrecy. Plans are in place to restructure the long-inactive Information Commission and allow it to function independently. If successful, this will strengthen citizens’ right to access information.
To combat rumors and misinformation, a fact-checking project has been launched, aiming to modernize information infrastructure at the district level. Training programs will also be introduced to enhance skills.
This is a timely initiative, as rapid technological change demands equally advanced user capabilities.
Ultimately, transforming the media sector cannot happen overnight. It is a continuous process requiring collaboration among the government, media, administration, and civil society.
A transparent, responsible, and technology-driven media can strengthen the foundation of a democratic state. The real question now is how quickly and effectively these ঘোষণাগুলো are translated into reality.